Wednesday, 27 November 2013

500 Report on Research Techniques

I was told and had to do a minimum 500 word report explaining the nature, applications and constraints of primary, secondary, qualitative and quantitative research techniques. i have done this and now know what the differences are.

Primary Research:


I found out that is consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data.

Secondary Research:

Secondary research involves the summary, collation and/or synthesis of existing research rather than Primary research

This is what I applied for my secondary research


Examples of secondary research include researching the Internet, newspapers, and even company reports. 

Quantitative Research: 

Quantitative research focuses on the numeric data.


A typical quantitative asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. The way you can structure to make a quantitative research is that you can make an online questionnaire.


Qualitative Research:

Qualitative Research is research that is opinion based.

Qualitative methods produce information only on the particular cases studied, and any more general conclusions are only propositions. The way you can structure is using techniques like individual depth interviews or group discussions. 



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